From Occasional to Obsessed: Why My Regulars Joined the Sunday Club

When I first started Sunday Tan, most of my clients came in for a specific event. A wedding. A vacation. A girls' night out. But over time, some girls (have now become more like friends) started becoming my "regulars" and would get a Sunday Tan, well, just because!

The Pattern I Kept Seeing

Some girls would even book their next appointment before they even left the studio. Every two weeks, for months on end. They'd tell me things like "I didn't realize how much of a confidence boost this would be!"

I sincerely love hearing stuff like that. But I also knew they were paying full price every single time, and I kept thinking there had to be a better way to take care of the people who were showing up for themselves so consistently.

Why I Created the Sunday Club

The Sunday Club started as an idea that I would talk about with some of my regulars. I wanted to build something for the clients who had already made spray tanning a regular part of their lives, and for the ones who wanted to but felt like the cost of booking every two weeks added up too fast. I didn't want it to feel like a corporate gym membership with fine print and cancellation hoops. I wanted it to feel simple, personal, and genuinely worth it.

So I built a membership that gives you more for less, with zero strings attached. No contracts. No commitments. Cancel/Pause anytime. Just a flat monthly rate that saves you real money and comes with perks that make the whole experience even better.

What the Sunday Club Includes

For $98 a month, Sunday Club members get:

• 2 spray tans every 30 days — that's your regular glow maintenance covered
• $40 member rate on any additional tans (normally $65, so you save $25 every time)
• 10% off all Sunday Tan products — the Face Mist, Tan Remover, Foam Solution, merch, everything
• Priority booking with no deposit fees — including exclusive access to weekend appointment times

And yes, it works with Sunday Dollars in more than one way. You can apply up to $90 in Sunday Dollars toward your membership when you sign up. If you've been earning Sunday Dollars from your tans, referrals, and reviews, this is a perfect way to put them to work. But also.. you'll be earning Sunday Dollars with every appointment! So every month comes with free face contouring ($10 Sunday Dollars earned every two appointments, and that covers the cost of face contouring).

The Math Speaks for Itself

If you're already coming in twice a month at $65 per tan, that's $130. With the Sunday Club, those same two tans cost you $98. That's $32 in savings every single month without even factoring in the product discounts, simplicity of no deposit fee when you book, or the member rate on extra tans. Over a year, that's almost $400 in savings. And if you ever want a third tan in a month, maybe before a trip or a special event, you're paying $40 instead of $65.

What My Members Tell Me

The thing that makes me happiest about the Sunday Club isn't the numbers. It's what my members say about how it's just easy. When you know your tans are already taken care of for the month, there's no mental math. No "should I book this one or wait?" You just book and show up. That ease makes such a difference.

The Sunday Club is literally amazing. Michaela's tans are worth full price and then some, but if you want to give me a discount, then duh! ~ Sunday Club member

Is the Sunday Club Right for You?

If you're already booking a spray tan once a month, the Sunday Club pretty much pays for itself (you can also think of it as buy a spray tan, get your next one %50 off). If you're booking twice a month, it saves you a lot of money and the website and app make the whole process seamless. And if you've been wanting to make spray tanning a regular thing but the per-session cost has held you back, this is exactly what I made it for.

There's no long-term commitment and you can pause or cancel anytime. I created the Sunday Club for my Sunday family, and family takes care of each other. This is for my day ones who text me photos from brunch because their glow looks that good. The ones who went from "just this once" to "I can't imagine not doing this." If that sounds like you, or like the version of you that's been waiting to show up, I'd love to welcome you in.